Category: TikTok

It’s hard to remember the last time a trend took off on Facebook or Instagram. This summer’s hits—Pink Sauce, “jiggle jiggle,” and “s/he’s a 10”—all came from Gen Z upstart TikTok. And Meta, the parent company of Facebook and Instagram, has obviously noticed that Gen Z isn’t interested, leaving it with an audience of elder millennials, Gen Xers, and even boomers. Cornered by competition, Meta has made a noticeable and irritating shift to video; Instagram has become a congested feed of suggested content and Reels, which were designed to look...